Project Overview
POIZON Marketplace Development for the Russian Market
Overview
We developed a marketplace that enables customers in Russia to purchase authentic products from POIZON, including sneakers, apparel, and accessories from leading global brands.
Starting with only a business idea, we designed and built the entire product from scratch — from user experience and business processes to integrations, payment infrastructure, and operational tools.
Challenge
The client needed to launch a platform that would make purchasing POIZON products simple and accessible for the Russian market.
Key challenges included:
- Building the product from the ground up
- Aggregating and maintaining large volumes of product data from multiple external sources
- Supporting local payment methods
- Creating efficient order management workflows
- Providing administrative tools for operating and scaling the business
Solution
We designed and developed a complete eCommerce ecosystem, including:
- ✓Customer-facing marketplace
- ✓Product catalog and search functionality
- ✓User accounts and order management
- ✓Payment infrastructure
- ✓Administrative dashboard
- ✓Integrations with external product data providers
To support catalog operations, we built an automated data synchronisation system that collects, processes, and updates product information from multiple sources, ensuring catalog accuracy while minimising manual work.
Result
The client received a production-ready marketplace with a centralized product catalog, integrated payment infrastructure, order management workflows, and a comprehensive administration system.
The platform evolved from an MVP into a scalable product capable of supporting business growth, increasing catalog volume, and expanding operational processes without requiring major architectural changes.
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