CASE
Launching a Retail Mobile App on Top of Existing Infrastructure
Overview
A children's clothing retail chain approached us with a clear objective: launch a mobile app quickly and cost-effectively.
Beyond the technical scope, the app needed to support key business goals—digitize the loyalty program, strengthen customer communication, and create a new channel for ongoing engagement.
Challenge
Our team was tasked with:
Launching a mobile application within a tight timeline
Avoiding changes to existing business systems
Integrating the loyalty program
Improving customer communication
Creating a foundation for future mobile services
Solution
Following a comprehensive analysis of the client's existing IT landscape, we proposed an integration-first approach.
Instead of building a separate infrastructure, we developed the mobile application on top of the client's existing ecosystem. The app was integrated with current databases, 1C, and internal business processes without data migration or disruption to day-to-day operations.
This approach enabled the client to:
Preserve the existing architecture and business logic
Avoid data migration and minimize implementation efforts
Accelerate the launch of the mobile product
Key Takeaway
Launching a mobile product does not require rebuilding existing infrastructure.
With the right integration strategy, businesses can introduce new digital channels faster, lower implementation costs, and unlock more value from their current systems.
The result is more than a mobile app. It's a foundation for long-term customer engagement, loyalty growth, and future digital initiatives.
Results
We launched the mobile app without redesigning or replacing the client's core systems.
The app became a unified mobile touchpoint, giving customers access to the brand's services and digital loyalty program while providing the business with a scalable platform for customer engagement.
Following the launch, the client was able to:
01
Transition loyalty members to a digital format
02
Increase repeat purchases
03
Improve user engagement
04
Introduce personalized customer communications
05
Reduce the cost of expanding digital services
Business Impact
To measure the impact of the launch, we compared equivalent 12-month periods before and after release to eliminate seasonal fluctuations.
+9%
Average monthly orders
(from 304 to 331)
+73,1%
Average order value *
(from €7.8K to €13.4K)
+60,3%
Average items per order
(from 8.4 to 13.4)
+9%
Total orders
(from 3,647 to 3,974)
The results demonstrate that the app not only increased purchase frequency but also drove larger basket sizes and stronger customer engagement.
*The increase in average order value cannot be attributed solely to the mobile app. Other factors, including broader marketing initiatives, may also have contributed to the result.
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CASE
Launching a Retail Mobile App on Top of Existing Infrastructure
Overview
A children's clothing retail chain approached us with a clear objective: launch a mobile app quickly and cost-effectively.
Beyond the technical scope, the app needed to support key business goals—digitize the loyalty program, strengthen customer communication, and create a new channel for ongoing engagement.
Challenge
Our team was tasked with:
Launching a mobile application within a tight timeline
Avoiding changes to existing business systems
Integrating the loyalty program
Improving customer communication
Creating a foundation for future mobile services
создать основу для дальнейшего развития мобильных сервисов
Solution
Following a comprehensive analysis of the client's existing IT landscape, we proposed an integration-first approach.
Instead of building a separate infrastructure, we developed the mobile application on top of the client's existing ecosystem. The app was integrated with current databases, 1C, and internal business processes without data migration or disruption to day-to-day operations.
This approach enabled the client to:
Preserve the existing architecture and business logic
Avoid data migration and minimize implementation efforts
Accelerate the launch of the mobile product
Results
We launched the mobile app without redesigning or replacing the client's core systems.
The app became a unified mobile touchpoint, giving customers access to the brand's services and digital loyalty program while providing the business with a scalable platform for customer engagement.
Following the launch, the client was able to:
01
Transition loyalty members to a digital format
02
Increase repeat purchases
03
Improve user engagement
04
Introduce personalized customer communications
05
Reduce the cost of expanding digital services
05
Снизить затраты на развитие цифровых сервисов
Business Impact
To measure the impact of the launch, we compared equivalent 12-month periods before and after release to eliminate seasonal fluctuations.
+9%
Average monthly orders
(from 304 to 331)
+73,1%
Average order value *
(from €7.8K to €13.4K)
+60,3%
Average items per order
(from 8.4 to 13.4)
+9%
Total orders
(from 3,647 to 3,974)
The results demonstrate that the app not only increased purchase frequency but also drove larger basket sizes and stronger customer engagement.
*The increase in average order value cannot be attributed solely to the mobile app. Other factors, including broader marketing initiatives, may also have contributed to the result.
Key Takeaway
Launching a mobile product does not require rebuilding existing infrastructure.
With the right integration strategy, businesses can introduce new digital channels faster, lower implementation costs, and unlock more value from their current systems.
The result is more than a mobile app. It's a foundation for long-term customer engagement, loyalty growth, and future digital initiatives.
Got an idea or a project?
We'll find the best way to bring it to life.
Please describe your request and we will contact you shortly.
Discuss your project
→